Sports shops: Scent marketing for energy, vitality and customer loyalty

Sports shops: Most sports shops are very similar in terms of product range, room layout and product presentation. All the goods on offer have a modern design and trendy colors, even the brands are repeated. How can you stand out from your competitors? Here we recommend the professional use of fragrances based on the fragrance island principle.

Imagine that as soon as your customer enters your retail store, they can feel the energy and vitality that emanates from your product range. For example, the swimwear section can smell pleasantly of sunscreen and immediately bring back memories of the last beach holiday. In the outdoor clothing, hiking and climbing section, it smells of wonderful mountain meadows and in the area around your sports and fitness equipment, a fresh and vital scent motivates your customers to start training and make a purchase immediately. You may be interested to know that most of the fragrances we produce have an integrated odor absorber. They ensure that some unpleasant odors such as body sweat, the odors of new textiles, etc. are not masked with fragrance, but are eliminated first.