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Professional scent marketing for an exclusive spatial and brand experience

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A distinctive fragrance not only shapes the atmosphere of a room but also creates an emotional experience that directly engages customers and employees. With REIMA® AirConcept, companies create a fragrance environment that enhances well-being, strengthens brand identity, and strategically stimulates purchasing decisions. Our professional scent marketing , exclusive room fragrances, state-of-the-art fragrance diffusers , and customized fragrance concepts combine premium quality with innovative technology – for an ambiance that inspires, fascinates, and leaves a lasting impression.

Why scent marketing is a crucial success factor

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Professional scent marketing is one of the most effective methods of multisensory marketing. Scents directly address the limbic system – the area where emotions, memories, and behavior originate.

A pleasant fragrance intuitively welcomes customers, extends their dwell time, and demonstrably increases purchase intent. Whether in retail, spas, gyms, hotels, or healthcare facilities: scent marketing lends character to spaces and emotional depth to brands – a strong foundation for an unforgettable customer experience .

REIMA® AirConcept – over 25 years of premium-level fragrance expertise

Jens REIMA Labour

REIMA® AirConcept

Since 1998, REIMA® AirConcept has stood for technological precision, exclusive fragrance compositions and fragrance solutions Made in Germany .
What began as a small laboratory is today a leading fragrance company with patented technology, high-quality brands such as AromaStreamer®, reimair®, reimarom® and reimador®, and an in-house fragrance laboratory where experienced fragrance experts create individual fragrance profiles.

Our room fragrances consist of high-quality perfume oils, essential oils and pure food flavors – developed for demanding environments and applications.

Fragrance diffusers & room fragrances for every application

From elegant aroma diffusers to powerful fragrance devices and professional air conditioning systems – REIMA® offers solutions for room sizes from 10 to 10,000 m².

Our cold fogging technology ensures a particularly fine, efficient and long-lasting fragrance distribution.


Supplemented by over 200 room fragrances, a holistic fragrance concept is created that perfectly matches the brand, target group and room architecture.

Application areas of scent marketing – scent solutions for every industry

Scent marketing unfolds its effects in many areas – and gives each industry its own, distinctive scent identity:

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Retail & Fashion

High-quality fragrances underline style, quality and brand identity – especially in fashion boutiques and lifestyle stores.

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Hotel & Catering Industry

A distinctive hotel lobby scent creates recognition and elevates the guest experience to a premium level.

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Wellness & Spa

Soothing aromas intensify relaxation, increase well-being and create a luxurious atmosphere.

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healthcare

Clean, subtle scents convey calm, trust and hygiene – ideal for medical practices and pharmacies.

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automotive industry

In car dealerships, fragrances enhance the premium feeling and support consultation and sales situations.

These industry images act as strong visual proof of the application possibilities of REIMA® – a storytelling element that makes premium quality immediately visible.

The most important advantages of room fragrance with REIMA® AirConcept

Our fragrance solutions combine tailored advice, technological precision and first-class premium fragrances .


Companies receive a fragrance concept that has an immediate effect, enhances the atmosphere and convinces in the long term.

Measurable increase in sales and a noticeable increase in well-being

Professional room scenting with high-quality, safe fragrance essences

Fragrance solutions made in Germany with state-of-the-art technology

Custom fragrance development by experienced perfumers

Over 200 room fragrances available within 24 hours

Flexible options: Purchase or flat rate from just €1 per day

With REIMA® AirConcept, room fragrance becomes an emotional brand experience that delights customers and sustainably transforms spaces.

Scent Marketing blog posts

Scent marketing increases sales, image and working atmosphere

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