Corporate Scent – for a distinctive brand identity

A brand thrives on its recognizability. Colors, logos, fonts, and imagery are integral components of the corporate identity (CI) and shape its external appearance. But a brand truly becomes powerful when it appeals to all the senses. This is precisely where an often underestimated but extremely effective element comes into play: the corporate scent, also known as CI fragrance.

As experts in professional room fragrance, we offer you the opportunity to work with us to develop your own branded fragrance – tailor-made, distinctive, and perfectly tailored to your company.

What is a corporate scent or CI fragrance?

A corporate scent, or CI fragrance, is a specially composed scent that reflects the values and personality of a brand. It is the olfactory complement to the existing corporate identity and acts like an invisible logo: One breath is enough to recognize your brand.

While visual elements affect the eye, the CI scent unfolds its power through the sense of smell. This is directly connected to our limbic system, the part of the brain that controls emotions and memories. A scent therefore immediately appeals to emotions, lingers in the memory, and creates a strong emotional connection.

Why your own CI scent is so effective

A corporate scent is far more than just a pleasant room fragrance. It's a strategic tool in brand building.

• Recognition: Your fragrance becomes an integral part of your brand world.

• Emotional connection: Positive feelings are directly linked to your brand.

• Increase dwell time: Studies show that people stay longer in pleasantly scented rooms.

• Differentiation: A CI fragrance clearly sets you apart from competitors and creates a distinctive experience.

In short: your own brand scent makes your brand not only visible and audible, but also tangible.

Where a corporate scent can be used

Our experience shows that a CI fragrance unfolds its effect in many areas – from representative spaces to events.

• Hotels & restaurants: Guests feel welcome and associate their stay with a positive overall experience.

• Retail & Showrooms: Customers stay longer and perceive the brand more intensively.

• Car dealerships: A brand scent ensures an unforgettable experience when delivering a vehicle.

• Corporate spaces: Reception areas, offices, or conference rooms are given a welcoming, professional atmosphere.

• Events & trade fairs: A CI fragrance reinforces your brand message and makes events unique.

Whether discreetly in the background or as a deliberately staged highlight – the Corporate Scent fits flexibly into your brand world.

This is how we develop your individual CI fragrance

Creating a corporate scent is a creative yet structured process. We'll guide you step by step:

1. Brand Analysis: Together we'll determine what your brand stands for. What values and emotions do you want to convey? Which target audience do you want to address?

2. Defining fragrance characterBased on this analysis, we develop fragrance concepts: Should your fragrance be fresh, dynamic, floral, elegant, woody, or spicy?

3. Creation & Testing Phase: Our perfumers create several variations that can be tested in real-life room environments. This allows you to experience the fragrance's impact firsthand.

4. Fine-tuning & IntegrationAfter the selection, we refine the composition and integrate the finished fragrance into your corporate identity – as an equal element alongside the logo, color scheme, and design.

5. On-site implementationWith our professional fragrance systems, we ensure that your CI fragrance is perfectly showcased in all desired areas.

Your benefits with a Corporate Scent from us

When you develop your brand fragrance with us, you benefit from numerous advantages:

• Individual creation: Your CI fragrance is composed exclusively for you – unique and unmistakable.

• Professional advice: We accompany you from the initial idea to the final implementation.

• Technical perfection: Our fragrance devices ensure even, pleasant distribution – suitable for small rooms as well as large areas.

• Long-term partnership: We take care of refills, maintenance, and adjustments even after the launch.

Corporate Scent as part of the brand strategy

A corporate identity fragrance isn't a short-term trend, but a sustainable investment in your brand identity. It adds a dimension to your visual and acoustic communication that will remain deeply ingrained in the memory.

This creates a multisensory brand experience: Your brand is seen, heard, and smelled. The result: Customers feel a stronger connection, employees identify more strongly with the company, and your presence is long-lasting.

Conclusion: Make your brand unforgettable with a CI fragrance

A corporate scent is your brand's olfactory calling card. It makes your identity tangible, strengthens the emotional bond with customers and employees, and gives you a clear competitive advantage.

As specialists in fragrance marketing, we offer you the opportunity to work with you to develop a tailor-made CI fragrance – individual, distinctive, and perfectly tailored to your brand.

Take the next step and let your brand not only be seen and heard, but also smelled. We'd be happy to personally advise you on your own corporate scent.