Bring freshness to the office – How room fragrance works wonders in summer
- REIMA AirConcept GmbH
- Jul 18
- 3 min read
Summer brings sunshine and good vibes – but also stuffy offices, heavy air, and often unpleasant odors. Who hasn't experienced this? Concentration is difficult, the air is stagnant, and even the most motivated team members struggle with an afternoon slump. This is where scent marketing comes into play – not just as a pleasant companion, but as a targeted measure for improving the indoor climate.

Summer Heat in the Office: More Than Just a Question of Temperature
In the warmer months, it's not just the temperatures outside that rise – it's also becoming increasingly difficult to create a pleasant and productive working environment indoors. Air conditioning units are running at full blast or aren't available at all, windows can't be opened due to street noise or pollen, and the air gets heavier by the hour. Added to that are typical summer smells: sweaty clothes, food scraps in the trash, or simply the stuffy air itself.
The Invisible Air Conditioner: How Fragrance Creates Freshness
This is where the power of our fragrance solutions comes into play: specially developed fragrance compositions can specifically influence the perception of a room. A fresh, cool scent – such as our invigorating "Cool Breeze" – creates the impression of freshness and lightness.
Although the physical temperature doesn't change, the room suddenly feels more pleasant. Similar to a splash of cold water on your face, a well-chosen room fragrance acts like a mental refreshment – only permanent and throughout the entire office.
Better focus thanks to a clear mind
Another benefit: scents like citrus, mint, or eucalyptus have an activating effect on mind and body. Studies show that certain fragrances can increase concentration, reduce stress, and promote general well-being. This can make a real difference in everyday office life:
Less mental exhaustion
Increased alertness
Reduced error rate in routine tasks
More positive team spirit
Our "Energy" scent, for example, combines the invigorating freshness of lemon with a subtle note of mint – ideal for meeting rooms or open-plan offices.

Effective Protection Against Unpleasant Odors
Unfortunately, summer is also the peak season for unpleasant odors. Whether coming from outside or originating in the office itself: a musty smell appears unprofessional, disturbing, and can even trigger physical reactions such as headaches.
Our fragrance solutions don't simply mask unpleasant odors – they noticeably transform the atmosphere. Our "Clear Air" fragrance is particularly popular: With a subtle hint of fresh sea breeze, it creates an all-around pleasant feeling in the room and allows unwanted odors to fade into the background – all without harsh chemicals.
Scent Marketing in Summer: How to Implement It in the Office
To achieve the desired effect, we recommend:
Central placement of the fragrance devices – e.g., in the entrance area, in hallways, or near workstations.
Timer functions to adjust the intensity throughout the day.
Regularly changing fragrances to avoid odor habituation and maintain freshness.
Advice from our experts to help you find the right fragrance type and dosage for your room size and usage.
A feeling of freshness that lasts – even after work
A pleasant fragrance not only improves concentration and work performance – it also has a lasting effect. Employees take the pleasant indoor climate with them after work, feel more comfortable, and are more likely to return the next day. Especially in the summer months, this can be a decisive advantage in the competition for satisfied, high-performing teams.
Conclusion:
With fragrance marketing, you can create a more pleasant, cooler, and more productive work environment in no time – especially when summer puts the office climate to the test. Our fragrance solutions ensure freshness, focus, and a pleasant feeling in the room. Try it for yourself – and bring summer to your side!
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