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#6 - Gute Ideen, ein Patent – und trotzdem gescheitert

Jeden Mittwoch eine neue Folge

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#6 - Gute Ideen, ein Patent – und trotzdem gescheitert

Eine gute Idee, viel Einsatz – und sogar ein Patent. Und trotzdem funktioniert es am Ende nicht.....

#5 - A perfume for a city? The story behind it

Can you smell a city? This episode of Scent Marketing Talk explores precisely this unusual question...

#4 - "He's nuts" - How scent marketing was ridiculed

Sometimes an idea begins with a puzzled look. In this episode of Scent Marketing Talk, Kessi and Jens tell how an inconspicuous olfactory experience in the car...

#3 - Cinema in your mind, grandma in the kitchen: How scents beam you back

One scent is all it takes – and suddenly you're back at the cinema, in Grandma's kitchen, or right in the middle of your childhood. In this episode of Scent Marketing Talk, Kessi and Jens discuss...

#2 - Chicken soup, lion urine & manure – the craziest scent requests

What do chicken soup, lion urine, and liquid manure have in common? ...

#1 - I had no idea about fragrances – and yet I still put all my eggs in one basket.

Why would someone choose to give up a secure job to do scent marketing?

#0 - Why fragrance is more than just smelling good

What exactly is scent marketing – and why does our sense of smell play a much bigger role than we think? ...

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