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#13 - Duftreise durch Deutschland – von Zwickau bis Berlin

Jeden Mittwoch eine neue Folge

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#13 - Duftreise durch Deutschland – von Zwickau bis Berlin

Wie riecht eigentlich Deutschland?

In dieser Folge von Duftmarketing Talk startet Kessi und Jens eine ganz besondere Duftreise ...

#12 - Von Königen zu Sportlern: Paläste & Fitnessstudios im Duftvergleich

Was haben königliche Paläste und moderne Fitnessstudios gemeinsam? Mehr, als man denkt....

#11 - The underestimated factor: CI fragrance – the invisible game changer for brands

What truly makes a brand unique? Logo, colors, language – sure. But what about...?

#10 - A scent like a care package from the West – in the middle of August at the Horch Museum

What does a care package from the West actually smell like? And why does this particular scent remain unforgettable for so many people?....

#9 - Gasoline, Chanel No. 5 and burnt rubber – what we scented

From the luxury casino in Saint Petersburg to the August Horch Museum in Zwickau...

#8 - Why you suddenly want more in spring - and what fragrances have to do with it

Spring is here – and with it, everything suddenly changes....

#7 - Scents against anxiety – myth or effect?

Fear is a part of life – whether it's fear of spiders, exams, flying, or everyday situations. But...

#6 - Good ideas, a patent – and still failed

A good idea, a lot of effort – and even a patent. And yet, in the end, it doesn't work...

#5 - A perfume for a city? The story behind it

Can you smell a city? This episode of Scent Marketing Talk explores precisely this unusual question...

#4 - "He's nuts" - How scent marketing was ridiculed

Sometimes an idea begins with a puzzled look. In this episode of Scent Marketing Talk, Kessi and Jens tell how an inconspicuous olfactory experience in the car...

#3 - Cinema in your mind, grandma in the kitchen: How scents beam you back

One scent is all it takes – and suddenly you're back at the cinema, in Grandma's kitchen, or right in the middle of your childhood. In this episode of Scent Marketing Talk, Kessi and Jens discuss...

#2 - Chicken soup, lion urine & manure – the craziest scent requests

What do chicken soup, lion urine, and liquid manure have in common? ...

#1 - I had no idea about fragrances – and yet I still put all my eggs in one basket.

Why would someone choose to give up a secure job to do scent marketing?

#0 - Why fragrance is more than just smelling good

What exactly is scent marketing – and why does our sense of smell play a much bigger role than we think? ...

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