#2 - The Scent of Halloween – The Spooky Power of Scents

Can you actually smell fear? And why can certain smells send a chill down our spines in seconds?

This episode of Scent Marketing Talk is going to be spooky! Just in time for Halloween, Kessi and Jens take you on an exciting journey into the dark world of scents. Together, they explore why our brains react so quickly to unpleasant smells, whether we can actually smell other people's fear, and why our noses sometimes sound the alarm before we even know what's going on.

You'll also learn how haunted houses and theme parks use scents to evoke fear and disgust. From musty cellars and the smells of decay to the eerie filming of the horror classic "The Texas Chainsaw Massacre," Kessi and Jens discover the incredible effect scents can have on our emotions.

But Halloween also has a sweet side! Amidst cotton candy, caramel apples, and childhood memories, the two discuss extraordinary Halloween perfumes, the creation of a truly spooky scent, and how Jens, a perfumer himself, would approach developing a fragrance for a haunted house.

An episode about the sweat of fear, horror movies, unusual fragrance creations, and the fascinating power of our noses—with plenty of goosebumps and a healthy dose of Halloween chills!