Trade fair and event scenting – an atmosphere you can feel

Trade fairs and events are far more than mere presentation platforms today – they are experiences. Visitors don't just want to see products, they want to feel brands. In an environment where companies strive for attention and recognition, one element can make all the difference: scent.

Fragrances evoke emotions, create memories, and lend spaces a distinctive atmosphere. With targeted, professional scenting at trade fairs and events, your presentation becomes a multisensory experience – and will remain in the memory of your visitors.

At REIMA AirConcept, we've been developing fragrance solutions for brands, spaces, and events for over 25 years. Our AromaStreamer® systems bring emotion to the air – individually, precisely, and effectively. And best of all: we offer our systems for both rent and purchase – tailored to your needs, budget, and event frequency.

Why scent has such a powerful effect at trade fairs and events

Our sense of smell is directly connected to the brain's limbic system – the center for emotions, memories, and motivation. This means that scents have an immediate and subconscious effect. They create closeness, trust, and interest long before words or images take effect.

That's precisely what makes them so valuable for brands and events. A pleasant fragrance can:

• increase attention

• Promote sympathy and trust,

• positively influence the perception of a brand

• and increase the length of stay for visitors.

A trade fair stand, a product presentation or a corporate event with a strategically used fragrance is not only seen, but experienced – and that remains in the memory.

Trade fair scenting – your stand as an experience space

At a trade fair, every moment counts. Visitors decide in seconds whether to stay or move on. Appealing design, good lighting, and clear messaging are important – but the decisive factor is often the atmosphere.

With the right fragrance composition, you can:

• To address emotions in a targeted way

• Support your brand image through scent,

• and create an inviting, distinctive environment.

A warm, pleasant fragrance is inviting and appealing, while fresh, clear notes promote concentration and convey dynamism.

We offer a wide variety of fragrance compositions – from energetic and fresh to warm and elegant – that can be precisely tailored to your brand, your product or your target group.

Exemplary fragrance worlds for trade fair appearances:

• Citrus & Mint: fresh, clear, energizing – ideal for technology, automotive, and start-ups.

• Vanilla & Tonka: warm, inviting, emotional – perfect for lifestyle, wellness, beauty

• Woody Notes & Amber: elegant, high-quality, distinctive – ideal for luxury and premium products

This is how you create an environment that not only attracts visitors but also leaves a lasting impression.

Event scenting – emotions that connect

Whether it's a gala, company party, product launch, or roadshow – events are all about creating emotions. A fragrance can act as an invisible mood carrier here: it connects people with a moment, a brand, or a message.

Our professional fragrance systems can create a wonderful atmosphere for any type of event:

• Christmas parties: with warm, spicy scents like cinnamon, vanilla or almond

• Summer parties: with fresh, fruity notes of citrus or coconut

• Product launches: with fragrances that reflect the brand image olfactorily.

• Wellness events or spas: with soothing aromas of sandalwood, jasmine or lotus

This creates a holistic experience that touches guests and customers alike.

Buy or rent – you decide what suits you best.

Every event is different – and every project has individual requirements. That's why we offer our professional scent systems for both rent and purchase.

1. Rent a scent system – flexible for temporary use

For trade fairs, pop-up stores, conferences, or short-term events, the rental solution is the perfect choice. You benefit from:

• maximum flexibility,

• low costs without investment,

• and a comprehensive service including fragrance matching and technical support.

We deliver the equipment, set it up, and pick it up again after the event – you don't have to worry about a thing. Professional scent marketing can be that simple.

2. Purchase a fragrance system – long-term brand staging

If you regularly host events or want to permanently scent your spaces (e.g., showrooms, reception areas, or stores), we recommend purchasing your own system. This will give you:

• full control over intensity, timing and scents,

• permanent use for changing occasions,

• and the option to use seasonal or themed fragrances yourself.

Our AromaStreamer® systems are low-maintenance, durable and easy to use – ideal for permanent fragrance concepts.

Technology that inspires – precise, safe, professional

Our fragrance systems utilize state-of-the-art cold fogging technology. The fragrance is atomized into microscopically fine particles and evenly distributed in the air – without heat, without residue, and without polluting the room air.

Advantages of AromaStreamer® technology:

• even fragrance distribution even in large rooms,

• precise control of intensity and duration,

• mobile or stationary use,

• quieter, energy-saving operation,

• and professional fragrance quality made in Germany.

Thanks to the flexible programming, you can use your fragrance at a time-controlled time – for example, only during trade fair opening hours or at the beginning of an event.

Tailor-made fragrance concepts for your appearance

No two events are alike – that's why we work with you to develop a customized fragrance concept that suits your brand, your target audience, and your venue. Our experienced team will advise you on everything from fragrance selection and device placement to the ideal intensity.

Whether in the large exhibition stand, in the outdoor area or in the festively decorated event hall – we ensure that the fragrance is perceived exactly where it is intended to have its effect.

And because every event tells its own story, we also offer seasonal and themed fragrance lines – from spring-like freshness to winter-like festivity.

Trade fair and event scenting – emotions with a system

A carefully chosen scent transforms a space into an experience. It subconsciously, yet profoundly, influences how visitors perceive a brand and how they feel. A harmonious fragrance fosters trust, promotes relaxation, and increases rapport – values that are crucial, especially in personal interactions at trade fairs and events.

With our AromaStreamer® systems and high-quality fragrance compositions, this can be achieved in a simple, safe and professional way – whether for a day, a week or permanently.

Conclusion: Your event deserves atmosphere – and fragrance makes all the difference.

A successful trade fair appearance or an atmospheric event thrives on details – and fragrance is one of the most effective. It is invisible, yet unforgettable.

With professional scenting from REIMA AirConcept, you create a multi-sensory experience that inspires, moves, and connects. Whether you want to buy or rent a scent system – we offer the perfect solution, tailored to your requirements, your brand, and your event.

A fragrance speaks louder than a thousand words – let it speak for you.

Tip: Experience our AromaStreamer® systems live – individually adaptable for trade fair appearances, events, roadshows, and brand launches. We would be happy to advise you personally and create a non-binding fragrance concept – for purchase or rental, entirely according to your needs.