From a luxury casino in St. Petersburg to the August Horch Museum in Zwickau – this episode of Scent Marketing Talk is unusual, personal, and at times quite bizarre.

Jens takes you on a journey to some of the most exciting real-world scent projects: How is a scent concept developed for a huge casino with thousands of slot machines? What effect do scents have on people's behavior, mood, and even their gambling habits? And why can a single scent determine how long someone stays?

But that's not all: In the second part, we head to a museum – more precisely, to an exhibition concept designed to engage all the senses. From the realistic smell of gasoline at a gas station to perfume notes in the hotel area and deliberately unpleasant scents in a war reenactment, we see just how versatile scent can be – and where its limits lie.

An episode full of stories, behind-the-scenes glimpses, and the realization that scent is far more than just "smelling nice." Sometimes it's the deciding factor for a truly memorable experience.