Spring is here – and with it, everything suddenly changes. The days get longer, our mood improves, and somehow we have more energy, more motivation, and simply more zest for life. But what's the reason for this? And what role do scents play?

In this episode of Scent Marketing Talk, Kessi and Jens discuss why spring is such a special time for many people. They explore springtime feelings, the effects of light and hormones, and why we're often more active, open, and positive during this season. They also highlight how strongly scents shape our perception of spring – from blooming daffodils and tulips to lilacs, almond blossoms, and cherry blossoms.

In addition to personal anecdotes and fascinating facts, the two also delve into the world of perfumery and scent marketing: Which spring scents are particularly appealing? How do floral notes influence our mood? And why do people demonstrably stay longer in pleasantly scented rooms?

An episode about new beginnings, emotions and the invisible power of scents – and about why we suddenly want more in spring.