A good idea, a lot of effort – and even a patent. And yet, in the end, it doesn't work. In this episode of Scent Marketing Talk, Kessi and Jens discuss two very different projects that illustrate precisely this: why even well-thought-out concepts don't automatically lead to success and what often happens between idea and reality.

Using a scented teddy bear and another unusual product as examples, they offer insights into the practicalities of product development. They discuss expectations, challenges, setbacks, and the question of how to actually tell if an idea truly has potential – or not.

The conversation makes it clear: behind every development lies far more than just a good idea. Factors such as implementation, timing, target group, and perception play a crucial role. Personal experiences, honest reflections, and concrete examples make this episode a look behind the scenes – and show why failure is often just as valuable as success.

An episode about entrepreneurship, reality, and the realization that even with a patent, not every idea automatically works.