Can you smell a city? This episode of Scent Marketing Talk explores precisely this unusual question. Kessi and Jens discuss how a spontaneous idea suddenly led to the development of actual perfumes – even though this isn't part of their company's core business.

In the conversation, Jens explains how he's long been fascinated by scents and why the structure of a perfume – with its top, heart, and base notes – is far more complex than many people realize. At the same time, it becomes clear that perfume isn't just a product, but often tells a story: about places, people, or even music.

The conversation becomes particularly engaging when Jens recounts two extraordinary projects. One involves perfumes dedicated to a famous musician, and the other is a fragrance named after a well-known street. What initially sounds like a crazy idea suddenly evolved into a genuine city project – complete with press coverage, a Christmas market, and high demand.

Alongside personal anecdotes, insights into fragrance development, and a few surprising twists, it becomes clear: creative ideas often arise where you least expect them.

An episode about inspiration, unusual projects, and how a spontaneous idea can sometimes become a unique fragrance.