Why do we describe scents using musical terms? And why do many people even see colors when they smell something?

In this episode of Scent Marketing Talk, Kessi and Jens take you on a fascinating journey into the world of the senses. Together, they explore why perfumers talk about fragrance notes, accords, and compositions, and why a perfume is often structured like a piece of music.

You'll also learn about the phenomenon of synesthesia, how scents create colors in our minds, and why a perfumer sometimes works more like a composer or painter than a chemist when developing a new fragrance.

Of course, the scent journey through Germany continues—this time to Lower Saxony. Between the North Sea, the Lüneburg Heath, horses, and East Frisian tea, Kessi and Jens discover the typical scents and culinary specialties of Germany's second-largest state.

An episode about music, colors, scents, and the fascinating connection between our senses.