What do chicken soup, lion urine, and manure have in common?

In this episode of Scent Marketing Talk, we discuss some of the most unusual scent requests from nearly three decades in the field.

Jens shares stories of curious client requests, unconventional scent developments, and the question of why even seemingly unpleasant smells can play a role in the right context.

An episode full of stories, anecdotes, and insights that reveal just how emotional, irrational, and fascinating our perception of scent truly is.

This episode offers a glimpse behind the scenes of scent marketing—beyond vanilla, lemon, and fresh laundry.