What does Egypt actually smell like?

In this episode of Scent Marketing Talk, Kessi and Jens take you to Hurghada and share the scents and aromas that make a vacation on the Red Sea unforgettable. From jasmine, hibiscus, and frangipani to oriental spices and the intense world of Egyptian perfumes – this episode is a true olfactory journey for your nose.

Jens also shares his personal vacation experiences, the typical scents associated with the sea, pools, and bazaars, and the significance of jasmine for the international perfume industry.

The second part focuses on scent marketing for hair salons, barbershops, and nail studios. Which scents create a pleasant, feel-good atmosphere? How can chemical odors be reduced? And why are more and more salons relying on individual scent concepts and signature fragrances?

An episode exploring oriental scents, vacation memories, and why a good fragrance can make all the difference, even in a hair salon.