What truly makes a hotel stay unforgettable? Often, it's the little details that guests don't even consciously notice – like the scent upon entering the lobby.

In this episode of Scent Marketing Talk, Kessi and Jens discuss how hotels strategically use scents to create a welcoming atmosphere, strengthen their brand, and foster long-term guest loyalty. From international hotel chains with their own signature scents to bespoke corporate identity fragrances, you'll learn why scent marketing plays such a crucial role in the hotel industry.

The two also examine the effects of different scents in the lobby, spa, fitness area, and hotel rooms, and highlight common mistakes to avoid when scenting spaces.

In the second part, the olfactory journey takes them across Germany to Bremen and Hamburg. Amidst the aroma of coffee, harbor air, spices, fish sandwiches, and the historic Speicherstadt warehouse district, Kessi and Jens explore the unique olfactory landscapes of these two Hanseatic cities.

An episode about the hotel industry, branding, and the fascinating question of how scents can make places unforgettable.