#15 - What does summer smell like? Ice cream, holidays, sunscreen & summer perfumes
What does summer actually smell like?
Is it the scent of sunscreen on the beach, freshly cut grass, watermelon, popsicles, or the smell after a summer rain on a hot day? In this episode of Scent Marketing Talk, Kessi and Jens explore this very question.
Together, they talk about their personal summer memories, legendary advertising campaigns like "Like Ice in the Sunshine," the connection between smell, taste, and emotions, and the world's most famous summer perfumes.
You'll also learn why mint scents can make rooms feel subjectively cooler, why summer scents are perceived so intensely, and which fragrances we automatically associate with vacation, leisure, and good vibes.
Of course, Kessi and Jens also introduce the new summer fragrances Sunny Skin and Peach Glow and reveal why these scents instantly evoke wanderlust, sunshine, and a vacation feeling.
An episode full of summer vibes, memories, and the question of why some scents stay with us for a lifetime.
#15 - What does summer smell like? Ice cream, holidays, sunscreen & summer perfumes
What does summer actually smell like?
Is it the scent of sunscreen on the beach, freshly cut grass, watermelon, popsicles, or the smell after a summer rain on a hot day? In this episode of Scent Marketing Talk, Kessi and Jens explore this very question.
Together, they talk about their personal summer memories, legendary advertising campaigns like "Like Ice in the Sunshine," the connection between smell, taste, and emotions, and the world's most famous summer perfumes.
You'll also learn why mint scents can make rooms feel subjectively cooler, why summer scents are perceived so intensely, and which fragrances we automatically associate with vacation, leisure, and good vibes.
Of course, Kessi and Jens also introduce the new summer fragrances Sunny Skin and Peach Glow and reveal why these scents instantly evoke wanderlust, sunshine, and a vacation feeling.
An episode full of summer vibes, memories, and the question of why some scents stay with us for a lifetime.
Scent Marketing Talk - Timestamps
Mark Twain: Summer is the time when it is too hot to do the things that it was too cold to do in winter.
00:00 – Introduction: What does summer smell like?
01:37 – Summer memories, ice cream & childhood
08:36 – Cult commercials: Langnese & summer vibes
19:59 – The world's most famous summer perfumes
43:43 – Why summer scents are more intense
49:34 – Summer in the city, countryside, mountains & by the sea
56:53 – Sunny skin, peach glow & our summer conclusion
Questions or feedback?
Feel free to write to us at: podcast@duftmarketing.de