What does Germany actually smell like?

In this episode of Scent Marketing Talk, Kessi and Jens embark on a very special olfactory journey – from an extraordinary art project in Zwickau to their first stops in various German states.

It begins with the story of a unique perfume: A fragrance was developed for an art project, intended to bring the feeling of a big city to a supposedly "periphery." An exciting challenge, the goal being to capture emotions, longings, and urban impressions through smell.

In the second part, the journey through Germany begins: What do Baden-Württemberg, Bavaria, Berlin, and Brandenburg smell like? From forests, wine, and leather to street food, city life, and nature – each state tells its own olfactory story.

An episode about art, perception, and the question of whether you can actually smell entire regions.