#12 - From Kings to Athletes: Palaces & Gyms in a Fragrance Comparison
What do royal palaces and modern gyms have in common? More than you might think.
In this episode of Scent Marketing Talk, Kessi and Jens discuss how scent has been used strategically in the past—as a symbol of power, status, and atmosphere. From incense in palaces to the exclusive fragrance worlds of historical rulers.
In the second part, we head to the gym: Why the right scent can boost motivation, improve the feeling of hygiene, and even influence performance.
An episode about two completely different worlds—connected by a factor you can't see, but immediately feel: scent.
#12 - From Kings to Athletes: Palaces & Gyms in a Fragrance Comparison
What do royal palaces and modern gyms have in common? More than you might think.
In this episode of Scent Marketing Talk, Kessi and Jens discuss how scent has been used strategically in the past—as a symbol of power, status, and atmosphere. From incense in palaces to the exclusive fragrance worlds of historical rulers.
In the second part, we head to the gym: Why the right scent can boost motivation, improve the feeling of hygiene, and even influence performance.
An episode about two completely different worlds—connected by a factor you can't see, but immediately feel: scent.
Scent Marketing Talk - Timestamps
Happiness is a perfume that you can smell and spray on others without getting a few drops on yourself.
00:00 – Introduction & Episode Topic
01:15 – Royal Fragrances & Their Significance
02:15 – Raw Materials: Rose, Jasmine & Co.
15:20 – Luxury, Power & Scents in the Middle Ages
27:12 – Transition: From Kings to Sports
29:41 – Fragrance in the Gym: Problems & Effects
50:56 – Recommendations, Studies & Conclusion
Questions or feedback?
Feel free to write to us at: podcast@duftmarketing.de