What truly makes a brand unique? Logo, colors, language – sure. But what about what you can't see?

In this episode of Scent Marketing Talk, Kessi and Jens discuss an often overlooked but crucial element of modern brand management: the corporate identity scent. Why can a scent so powerfully influence the perception of a company? And why does this particular sensory impression linger longest in the memory?

Using a simple yet vivid example – a fictional bar – the two demonstrate how a brand is created step by step and how a suitable scent complements and emotionally charges this identity. At the same time, Jens shares practical insights and explains how companies develop their own signature scent and which factors are truly decisive.

An episode about brands, emotions, and the question of why the most important part of a brand is often invisible – yet has an immediate impact.