What does a care package from the West actually smell like? And why does this particular scent remain unforgettable for so many people?

In this episode of Scent Marketing Talk, Kessi and Jens delve once again into the world of the August Horch Museum – and into a very special project: the development of a fragrance that brings memories of the GDR era and the legendary care packages from the West back to life.

It's about personal stories, typical contents like coffee, chocolate, chewing gum, or laundry detergent, and the special feeling of opening such a package together with family. At the same time, Jens offers fascinating insights into how a fragrance composition is developed from these very impressions, one that specifically evokes emotions and memories.

You'll also learn how this project even made it onto television and why such authentic scents have such a powerful effect on us.

An episode about nostalgia, emotions, and the question of how a single scent can revive entire worlds of memory.