#1 - I had no idea about fragrances – and yet I still put all my eggs in one basket.
Why would someone choose to leave a secure job to pursue scent marketing?
In the first episode of Scent Marketing Talk, Jens tells how a single newspaper article laid the foundation for over 27 years of scent marketing – without prior experience, without the internet, but with plenty of curiosity and courage.
Together, we discuss the beginnings of scent marketing in Germany, early scent creations like Fresh Office, the risks of self-employment, and why scents often have an effect before we even consciously think about it.
A personal founding story, genuine insights behind the scenes, and numerous examples of why scent is so much more than just "it smells good."
This episode is for anyone who wants to understand how scent influences emotions, behavior, and decisions – in business as well as in everyday life.
#1 - I had no idea about fragrances – and yet I still put all my eggs in one basket.
Why would someone choose to leave a secure job to pursue scent marketing?
In the first episode of Scent Marketing Talk, Jens tells how a single newspaper article laid the foundation for over 27 years of scent marketing – without prior experience, without the internet, but with plenty of curiosity and courage.
Together, we discuss the beginnings of scent marketing in Germany, early scent creations like Fresh Office, the risks of self-employment, and why scents often have an effect before we even consciously think about it.
A personal founding story, genuine insights behind the scenes, and numerous examples of why scent is so much more than just "it smells good."
This episode is for anyone who wants to understand how scent influences emotions, behavior, and decisions – in business as well as in everyday life.
Scent Marketing Talk - Timestamps
Ernst Hauschka: Sometimes you can hold onto the past with your senses. One smells of pleasant memories, the other stinks to high heaven.
00:00 – Welcome to Scent Marketing Talk
01:11 – The Trigger: A Newspaper Article Changes Everything
10:38 – The Risks of Self-Employment & Reactions from the Environment
33:24 – The First Lab & the Creation of Fresh Office
48:10 – Why Scents Work Subconsciously
49:09 – Memories & Scents: Lollipop, Dentist & Sharpie
01:00:00 – What Really Makes a Good Room Fragrance
01:07:32 – Scent Quote & Closing Remarks
Questions or feedback?
Feel free to write to us at: podcast@duftmarketing.de