#0 - Why fragrance is more than just smelling good
What exactly is scent marketing – and why does our sense of smell play a much bigger role than we think?
In this introductory episode of Scent Marketing Talk, we introduce ourselves, share how we got into scent marketing, and discuss why scents can influence emotions, moods, and decisions.
Jens shares his initial insights from over 27 years of experience in scent marketing, Kessi explains why she left the automotive industry for this field – and together we explore why scent is far more than just a nice extra.
A relaxed introduction to the podcast, the topic of scent marketing, and the stories that will unfold in upcoming episodes.
#0 - Why fragrance is more than just smelling good
What exactly is scent marketing – and why does our sense of smell play a much bigger role than we think?
In this introductory episode of Scent Marketing Talk, we introduce ourselves, share how we got into scent marketing, and discuss why scents can influence emotions, moods, and decisions.
Jens shares his initial insights from over 27 years of experience in scent marketing, Kessi explains why she left the automotive industry for this field – and together we explore why scent is far more than just a nice extra.
A relaxed introduction to the podcast, the topic of scent marketing, and the stories that will unfold in upcoming episodes.
Scent Marketing Talk - Timestamps
Fragrance quote
00:00 – Welcome & Podcast Introduction
00:16 – Who we are & why scent marketing
03:19 – How it all began: the trigger for scent marketing
04:58 – Why scent is underestimated
07:16 – “I can’t stand the smell of him” & the effect of scent
08:11 – Why scent is becoming increasingly important in business
09:27 – Outlook & Conclusion
Questions or feedback?
Feel free to write to us at: podcast@duftmarketing.de